You’re a creative. You like to create beautiful things. Maybe you work in advertising. Or just interested in advertising. Maybe you’re a designer, an artworker. You use Creative Suite. You want to learn to use Creative Suite. You make stock imagery. You want to get into stock imagery. Or maybe you just left uni, and want to know more about well, everything. You’re a photographer, you’re a- you get the idea.
I’ve worked in advertising for over a decade, almost everything I’ve had to learn has been on the job. I’ve worked with different types of people, good and bad, who have all in some way or another shaped my career and personal outlook. I can remember some critical moments at work where I was taught something by someone with oodles more knowledge and experience than me and it changed my life.
By no means do I know it all, but I do know I’d like to share. Sharing is helpful. I know how it feels to have no idea what you’re doing but somehow you got the job done. That has meant picking up a whole range of skills, both technical and creative. And philosophical! One thing I can admit, there’s nothing like growing up at the same time your career is, so I thought I’d start to collect some useful tips and tricks, all hard won, all happily shared.
In my industry I’ve met too many people with too many questions, questions about things that they need to know, they should know, they don’t realise will make their day; if only they had found it out before! Simple things. Where do you ever learn them? On the job, mostly. I’m still learning, I love learning. I love creativity. I love finding out that the latest version of InDesign has made tables easier to work with. I love picking up another keyboard shortcut. Learning another thing about Microsoft Word- actually, that’s not so much a love as feeling like you’ve won another battle in the war against every designer’s least favourite program.
There’s a real art to learning, it can in itself be a beautiful and rewarding thing, if you learn to appreciate it. So if you’re interested, you’re in the right place. I hope there’s something here that can help inspire, inform or just make you laugh.